Whether you’re a high-growth startup in travel and tourism or a well-established local fitness center, one of the most effective ways to connect with your target audience is with physical direct mail. Whether you’re sending a thank-you note to your customers or a postcard with a call to action, it’s important that your postcard design looks as polished as possible.
To do this, you can create and send postcards online using a free, easy-to-use tool like Adobe Express. Unlike a traditional graphics program, Adobe Express is designed to take the complexity out of design so you can focus on what’s important—creating your postcard. You can easily personalize your postcard template by swapping out imagery, adding your own text and logos, or choosing from a variety of fonts and effects to make it look just right. Plus, with a premium plan, you can auto-apply your brand colors and fonts to ensure that everything is #onbrand.
Start by selecting a postcard template that fits your vision. We have thousands of designs to choose from, including holiday postcards, thank-you cards, business postcards, and more. Depending on your audience, you can also add a photo or video to the front of your card, or use our free text and image search tools to find just what you need.
On the back, include a call-to-action and a link to your website or social media pages. You can even place a QR code to make it easy for recipients to sign up online, or provide a promo code that’s exclusive to your postcard. Unlike letters, postcards don’t require the recipient to open them to see your message—which means they’re more likely to be read and remembered.
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